Sharing Dynamic Content

Duplicate content on a website hurts SEO ranking. Our overarching goal is to maintain a website that is Search Engine Optimized, appearing as close to the top as possible in organic search results. Read more about Search Engine Optimization here.

The CMS allows the same information to appear on multiple pages throughout the site without duplicating it. 

So a story posted about a faculty member on an academic program landing page can also appear on the News page, and on the Academics faculty page, for instance, as linked content, therefore avoiding duplication.

There are two important ways to share content: suggest the content to other groups or get shared content by searching for and linking to content that has been shared by other groups.