Prospective students, alumni, staff, current students, faculty, parents, donors, job seekers, employers, colleagues at peer institutions, and the general public interact with it on a daily basis. Why? To find information. 

Your job as a Content Manager is to help them find what they need and, along the way, connect with them in ways that help you achieve your own goals. 

Making information easy to find takes time and the willingness to review your site with the perspective of someone outside your office and institution.  Presenting that information in a way that is understandable to a variety of people takes clear and concise writing, and a little empathy.