Entrepreneurship in the Arts

To reshape the landscape of the creative sector, arts managers and professionals need the ability to think and work as entrepreneurs. The Entrepreneurship in the Arts MA program enables creative and artistically-minded students to imagine, identify, and build enterprises that will form and sustain the arts and culture worlds of the future.  

• One of the only programs of its kind in the country 
• Only 30 minutes by train from New York City
• Evening classes suitable for working professionals 
• Affordable master’s degree program
• Part-time option, less than $1,600 per course
• Graduate capstone results in the creation of a fully-formed business plan
  
  

  Arts Entrepreneurship in Action

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    Entrepreneurship in the Arts students meeting with Magin Schatz, founder of Supermoon Art Space.

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    First-semester Entrepreneurship in the Arts students working together to mash-up creative enterprise ideas.

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    The 2017 graduating class of Entrepreneurship in the Arts after presenting their capstone business plans.

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    An exercise in innovation: students brainstormed as many creative enterprise ideas as they could in 5 minutes and worked together to mash them up into brand new creative entities.

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    Entrepreneurship in the Arts workshop session.

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    Students in Leadership and Management Techniques created campaign posters for artists they admire in a values-based leadership exercise.

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    Jonathan Secor, the Director of Cathedral Productions at the Cathedral of Saint John the Divine in Manhattan, gave Entrepreneurship in the Arts students a behind-the-scenes tour of the cathedral, sharing its history as a strong patron of the arts. Students were even taken down to the crypt where Keith Haring once had a studio!

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    Jamala Johns, a New York-based artist and creative director, spoke to Entrepreneurship in the Arts students about developing a holistic career and brand while practicing self-care.

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    A business model canvas exercise completed by first semester students in the fall of 2018.

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  Fall2018 Magin Schatz of Supermoon Art Space

  Entrepreneurship in the Arts students meeting with Magin Schatz, founder of Supermoon Art Space.

  From our students:

  • “I spent 3 years searching for an academic program that offered a curriculum focused on providing a practical roadmap for building a business. This program fits the bill!” –Lauren Isom, Fall ’17

  • “This program affords me the tools to build a new arts landscape, rethink the divide between artist and entrepreneur, and foster a dialogue about the impact of artists on business as a whole. For that, I’m grateful.” –Savannah Davanzo, Fall ’18