About the Program
This unique, affordable, and accessible online graduate program is designed for individuals exploring entrepreneurial paths in the arts. Through intimate cohorts, each student works closely with professional faculty to produce a fully formed business plan for a creative enterprise.
The Entrepreneurship in the Arts MA addresses a critical need for imaginative and skillful leadership in the commercial and nonprofit arts sectors within the U.S. and in countries that model the U.S. system. Future arts leaders will need to reinvent the current landscape; build a solid foundation in management and leadership skills; and think, act, and work as entrepreneurs. The goal of this degree program is to enable graduates to identify, imagine, and build enterprises that will create and sustain the arts world of tomorrow.
This program caters to entrepreneurs seeking to create enterprises that provide greater access to the arts for people everywhere, and to artists seeking to develop their entrepreneurial skills to support their creative and professional practice. Business plans already developed through the program include an admissions consulting company for music conservatory-bound students, a sustainable fashion brand, and a streaming platform for local theater productions.
Courses in the Entrepreneurship in the Arts MA are delivered online, with a mix of synchronous and asynchronous delivery methods. This allows students to engage in face-to-face discussion and collaborative learning in real time during class from the comfort of their home or office, but also to complete additional coursework at their own pace.
Applicants are expected to demonstrate marketing, project or program management, and accounting experience, either through undergraduate coursework or employment. Learn more about application requirements and how to apply or contact Program Chair Jordan Shue for more information.