About the Program
This unique and affordable graduate program is designed for individuals exploring entrepreneurial paths in the arts. Working in intimate cohorts, students work closely with professional faculty in leadership, finance, marketing, law, and strategy.
The Entrepreneurship in the Arts MA program addresses a critical need for imaginative and skillful leadership in both the commercial and nonprofit arts sectors in the U.S. and in countries that model the U.S. system. Future arts leaders will need to reinvent and create a new landscape; build a solid foundation in management and leadership skills; and think, act, and work as entrepreneurs. The goal of this degree program is to enable graduates to identify, imagine, and build enterprises that will create and sustain the arts marketplace of tomorrow.
This program caters to artists seeking to develop their entrepreneurial skills to support their creative and professional practice, and also support entrepreneurs in service of the arts who are seeking to create enterprises that provide greater access to the arts for people everywhere, such as community theaters, music schools, and community groups seeking social change through the arts.
Previous business plans developed in the program are for enterprises that take advantage of our increasingly digital world: online music schools, subscription-based apps to distribute short films, encrypted apps for playwrights to share scripts with producers, and online sales platforms for young and emerging artists to sell their work in an affordable way. While there is no requirement for the enterprises to be digitally-based, this program offers a timely opportunity for students to develop accessible and nimble options in response to the post-COVID landscape.
Courses in the program are delivered online, with a mix of synchronous and asynchronous delivery methods. This allows students to engage in face-to-face discussion and collaborative learning from the comfort of their home or office, but also to complete other coursework at their own pace.
Applicants to this MA program are expected to demonstrate marketing, project or program management, and accounting experience, either through undergraduate coursework or employment, upon entry into the program.