About the Program
This unique and affordable graduate program is designed for individuals exploring entrepreneurial paths in the arts. With a low student/teacher ratio, students work closely with professional faculty in leadership, finance, marketing, law, and strategy.
The Entrepreneurship in the Arts MA program addresses a critical need for imaginative and skillful leadership in both the commercial and nonprofit arts sectors in the U.S. and in countries that model the U.S. system. Future arts leaders will need to reinvent and create a new landscape; build a solid foundation in management and leadership skills; and think, act, and work as entrepreneurs. The goal of this degree program is to enable graduates to identify, imagine, and build enterprises that will create and sustain the arts marketplace of tomorrow. Such enterprises could include: organizations that deliver services, like a dance therapy studio for athletes; companies that build websites and apps, like a social network tailored for visual artists to share their work, build contacts, and find inspiration; and ideas that completely reimagine how the arts interact with society, like an artist agency that partners with businesses and governments to place art in public and private spaces, and strengthens the economy by employing artists.
Applicants to this MA program are expected to demonstrate marketing, project/program management, and accounting experience, either through undergraduate coursework or employment, upon entry into the program.