AMG 5000: Entrepreneurship in the Arts

Students explore and shape innovative creative ideas, learn how to develop and mold them into feasible forms, and then build both linear and nonlinear business plans for their new projects and enterprises. Both commercial and nonprofit projects, including socially conscious entity creation, are studied.

Credits: 3

Department: Arts Management
AMG 5010: Leadership and Management Techniques

Students assess their personal management and communication styles and needs and develop skills and strategies to maximize effectiveness. Studies include business models, how to organize a business internally, and how to personally organize for success. Human resources principles and laws, effective negotiations, decision making, and managing change are also covered.

Credits: 3

Department: Arts Management
AMG 5020: Fund Development

A study of both philanthropy for the nonprofit sector and capital formation for commercial entities. Focusing on relationship fundraising and research techniques for identifying prospects, this course also explores the rapidly expanding world of crowdsourcing and digital fundraising.

Credits: 3

Department: Arts Management
AMG 5030: Finance for the Arts

Covers accounting principles, procedures, and internal controls; forecasting, balance-sheet analysis, and budgeting procedures; and financial reporting for both nonprofit and commercial entities.

Credits: 3

Department: Arts Management
AMG 5040: Seminar in Arts Entrepreneurship

A series of highly successful entrepreneurs from all aspects of the arts, both commercial and nonprofit, and from a variety of art forms, are presented in an interview/interaction format. Students analyze case studies and then develop comparative papers and projects that assist them in shaping their own ideas in entity creation.

Credits: 3

PREREQ: AMG5000

Department: Arts Management
AMG 5050: Strategic Planning and Evaluation

A survey of the theory and practice of planning and evaluation as they relate to arts programs. Topics include the development of critical issues, goals, strategies, outcomes research planning, and protocol development.

Credits: 3

Department: Arts Management
AMG 5060: Digital Marketing and the Arts

Using a hands-on approach, this course explores digital marketing campaigns in the arts. Topics include Facebook, Twitter, blogging, microblogging, video and photo sharing, search engine optimization (SEO), mobile/location-based platforms, virtual realities, and social media integration, strategies, and tactics. Viral theories, trends, and case studies are also explored.

Credits: 3

Department: Arts Management
AMG 5070: Advanced Fund Development

In this continuation of AMG 5020, additional areas of study include venture capital, planning giving in the nonprofit sector, the use and administration of special events for fundraising, and an understanding of the mechanics and uses of capital and endowment campaigns.

Credits: 3

PREREQ: AMG5020

Department: Arts Management
AMG 5090: Law and the Arts

Presents legal issues that have an impact on entity creation and maintenance in the arts and culture sectors. Issues include copyright and fair use, contracts, patents and trademarks, employment, ethics, and compliance. Students identify and express an understanding of legal issues in crucial areas of the law that affect arts management, arts professionals, and the arts generally.

Credits: 3

Department: Arts Management
AMG 5110: Cross-Disciplinary Partnerships in the Arts

The most successful arts-based enterprises require collaborations with public and private sectors in diverse fields, including healthcare, education, community development, and social justice. To find relevance in an increasingly competitive world that demands evidence and results, students learn how to structure projects that transcend the insular art world and strengthen the places where people live, work, and play.

Credits: 3

Department: Arts Management