Meaningful Link Text

Link text helps visitors understand the purpose of the link – and to decide whether to follow the link or not.  Link text should clearly describe the content at the link’s destination.

Links are used as navigation on screen readers

Many assistive technology tools provide visitors with a list of the links on the web page. Screen reader users can use this list of links as a form of sub-page navigation to skim through content. Screen readers can ignore all of the text around the link so the context can possibly lost and users cannot tell where it goes. The link text needs to be meaningful to enable users to confidently choose the link(s) that they need. People need to choose links without struggling to understand what their content is. 

No ambiguous text

Do not use “click here”, and avoid using link text that is ambiguous, like “read more”. You should include information that is relevant, like the type of document and its size – such as “(pdf, 6Gb)” – to avoid causing someone to download an overly large document – or one that they don’t have the software to access.

If links are clearly labelled, those with motion impairment can skip links that they do not need, and avoid un-necessary clicks or keystrokes to visit content that may not be what they are looking.

Those with cognitive limitations are less likely to become disoriented with more than one means of navigation through the content that they may or may not be interested in. lastly, those who are visually disabled will have the power to determine the purpose of a link just by considering its context.


Do not use:Click Here for the agenda for the X-team meeting on 09/23/2019.”

Please use: “The Agenda for the X-team meeting on 09/23/2019 has been circulated”