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Campus Wayfinding Signage Project

Comprehensive signage program to unify the campus environment and provide a consistent information strategy to orient all College community members, patrons, and visitors.

Project Overview

Purchase College determined the critical need for an effective and enhanced directional, identification, informational, and wayfinding signage system. The design firm Two Twelve was selected to create a comprehensive signage program to unify the campus environment and provide a consistent information strategy to orient all College community members, patrons, and visitors. The intent of the new signage system is to minimize visual clutter, the overuse of signage, and provide clear information.

The new signs create an awareness of key destinations, decision points, emphasize the special aspects and unique features of the College, define visitor’s experiences in moving about the Campus, and are design in a manner that is clear and easily understandable.


Lead Agency / Campus-Let

Design / Two Twelve

Contractor / Big Apple Visual Group

Budget / $460,000