About the Program
Choose from TV Production, Public Relations, or Advertising
This major focuses on crafting messages appropriate to a variety of mediated channels; considering the impact of messages on diverse audiences, and promoting brands, products and companies.
TV Production Concentration includes courses such as:
TV Laboratory
Podcasting and Audio Storytelling
Documentary Production
Advertising Concentration includes courses such as:
Art Direction
Media Literacy
Visual Communication
Public Relations Concentration includes courses such as:
Crisis Communication
Public Communication Campaigns
Management and Communication
Advisory Council Members
Dennis O’Brien is the senior project manager at Livestream, where he works closely with organizations to deliver live production and professional services for conferences, concerts, product launches, and sporting events. He earned his BA in new media from Purchase College and MS in media management from Fordham University‘s Gabelli School of Business.
Lauren O’Brien leads marketing strategy, digital marketing, demand generation, and marketing communications at Watermark Insights. She graduated magna cum laude with a BS in business administration from Fordham University and went on to earn her MBA in marketing from Fordham University‘s Gabelli School of Business.
Loomis has published research on dozens of IBM clients’ business leadership and organizational transformations initiatives, focusing on the relationship between technological innovation, organizational change, and business results. She was a principal researcher for the 2016 Page Society New CCO report. Before leading corporate communication initiatives, Loomis led IBM’s cloud computing Analyst Relations team. She has held several AR and PR roles at Rational Software and Louis Paul and Partners. Loomis, who holds a PhD in communication, was a member of the faculty at Santa Clara University before moving into the technology sector.