About the Program
Choose from TV Production, Public Relations, or Advertising
This major focuses on crafting messages appropriate to a variety of mediated channels; considering the impact of messages on diverse audiences, and promoting brands, products and companies.
TV Production Concentration includes courses such as:
Podcasting and Audio Storytelling
Advertising Concentration includes courses such as:
Public Relations Concentration includes courses such as:
Public Communication Campaigns
Management and Communication
Senior Project Manager, Livestream
Dennis O’Brien is the senior project manager at Livestream, where he works closely with organizations to deliver live production and professional services for conferences, concerts, product launches, and sporting events. He earned his BA in new media from Purchase College and MS in media management from Fordham University‘s Gabelli School of Business.
Vice President of Marketing, Watermark Insights
Lauren O’Brien leads marketing strategy, digital marketing, demand generation, and marketing communications at Watermark Insights. She graduated magna cum laude with a BS in business administration from Fordham University and went on to earn her MBA in marketing from Fordham University‘s Gabelli School of Business.
Jackie Charonis is the Global Manager of Personnel Risk for McKinsey & Company. As a skilled communicator, she has experience devising and implementing communication strategies across all sectors—private, public, and civil. Before McKinsey, Charonis worked for 25 years in higher education, including 15 years at Stanford University. She is interested in the intersection of education and business and passionate about research on gender parity in the workplace.
Mariaelena Bartesaghi (PhD, Annenberg School for Communication, 2005) is an associate professor of communication at the University of South Florida. She teaches undergraduate courses in communication theory, health communication, language and social interaction, online communication, and communication, language and mental illness.Her research examines authority as an institutional activity. Bartesaghi is editor-in-chief of Qualitative Research in Medicine and Healthcare and her work appears in Discourse Studies, Management Communication Quarterly, Communication Studies, Language under Discussion, Communication & Medicine, Communication Yearbook, and Review of Communication, among others.
Amy Loomis is co-founder and former program director of IBM’s Think Academy, a digital learning program. In her own digital learning firm, Amy leads a creative team of writers, designers, communications specialists, and UX developers dedicated to driving cultural transformation.
Loomis has published research on dozens of IBM clients’ business leadership and organizational transformations initiatives, focusing on the relationship between technological innovation, organizational change, and business results. She was a principal researcher for the 2016 Page Society New CCO report. Before leading corporate communication initiatives, Loomis led IBM’s cloud computing Analyst Relations team. She has held several AR and PR roles at Rational Software and Louis Paul and Partners. Loomis, who holds a PhD in communication, was a member of the faculty at Santa Clara University before moving into the technology sector.