Savannah Davanzo MA ’18
The Right Body LLC is a company designed to support the mission of promoting body positivity and encouraging self-care techniques through the digital publication of a quarterly magazine.
The Right Body exists to promote body positivity, encourage self-love, and foster a healthy dialogue on mental health. Its vision is to produce a digital quarterly magazine that will serve as a platform for discussions about body positivity and self-care, facilitated by content in the form of journalistic editorials, fashion spreads, poetry, fiction, visual arts, and more.
By its second year of operation, The Right Body will host a series of workshops, panel events, and parties for contributors, fans, and partners in which it will further open a more public and engaging dialogue about how everyone can see their bodies positively.
Though market research indicates that The Right Body may attract a customer base of young women, a main goal is to engage male readers and go beyond the binary, making readers of all gender identities, races, sexualities, abilities, and bodies comfortable and excited to read the content and share their own stories.
As a primarily digital business, The Right Body is in the unique position of having to continuously navigate the endlessly changing landscape of digital and social media. This is both a challenge and an opportunity in which The Right Body must frequently pivot to the demands of its customer base and build upon its digital platform with additional features.
Beyond the monetary goal to turn a profit with this product, Savannah fueled by her mission to serve all individuals with a sense of (positive) self. It is The Right Body’s genuine hope and honor that it successfully supports artists, writers, and human beings with the opportunity to share their own experiences with body positivity and self-love.