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Nickay Piper, Class of 2017

Campaign Strategist & Entrepreneur

Bronx Native and award-winning entrepreneur and technologist, Nickay Piper, is skilled at developing noteworthy brand campaigns and tech solutions. Nickay currently manages a diverse team of creatives, digital strategists, computer scientists, and data analysts at Way Creative House, her New York City-based software development and creative marketing agency. At Way Creative House, Nickay’s team produces digital marketing campaigns and software for brands looking to tap into their audiences through the magic of storytelling and technology. For the past year, Nickay and her team have been working on Know The Vote, an election & civic information app. Under Nickay’s tutelage, her clients benefit from her proprietary blend of marketing and technology strategies and sentiment monitoring solutions. Brands have seen record growth in sales and online conversion rates while Politicians respect Nickay’s ability to ensure their campaigns are successful, so much so that Nickay received Congressional recognition from the United States Congress and House of Representatives. As a sought-after favorite on New York City’s tech scene, Nickay has had the pleasure of speaking for NYC’s Department of Education, The Congressional Black Caucus, Black Girls Code, and Microsoft; and has judged the start-up competitions for TechWeek and Columbia University. As an Adjunct Professor and author of one of SUNY WCC’s first digital marketing curricula, Nickay has instructed and consulted with corporate team members from companies like Fujifilm, Xerox, and IBM. For fun, Nickay likes to cook and travel and is currently re-enrolled in piano school. Nickay endeavors to continue using her technical and creative skills to build equitable high-tech solutions that solve complex problems.