Graduates of this program will demonstrate:

  1. sensitivity to artistic creation and the artist in society
  2. knowledge of broad issues affecting the arts in contemporary society, and how to articulate and influence them
  3. the ability to imagine, recognize, and seize opportunities for innovation and new venture creation in the arts and culture sector
  4. a full working knowledge of all elements of standard business plans in both commercial and nonprofit domains
  5. the know-how to bring capital to ideas in both commercial and nonprofit domains
  6. knowledge and mastery of organizational and management techniques in the arts, including leadership, organizational design, human resources, legal issues, and finance
  7. knowledge and mastery of marketing techniques, including feasibility analysis and use of contemporary media