Jeff Levin ’10

Jeff Levin ’10 is Executive Vice President and Co-Head of A&R, Pop & Rock at Atlantic Records and Co-Head of Atlantic Outpost, a new imprint for country and Americana music.

Levin started as a consultant in A&R (Artists and Repertoire) at Atlantic Records while still attending Purchase, then joined full-time after graduation.

In 2022, he was named Executive Vice President and Co-Head of A&R, Pop & Rock. Three years later, he also became co-head of Atlantic Outpost, a new imprint for country and Americana music.

Along the way, he signed Logic and represented artists such as Melanie Martinez, Charlie Puth, and Bebe Rexha. He recently discovered the breakout pop singer Bella Kay while scrolling through TikTok.

But his first big “get” happened as a freshman at Purchase. Read Levin’s story here—including booking Drake for Culture Shock just before he broke out.

In 2018, he collaborated with Michael Keenan ’10 (Studio Production), who produced and engineered the top-ten hit “Me, Myself and I” by rapper G-Eazy and singer/songwriter Bebe Rexha, whom Levin represented. It became Levin’s first #1 hit.