Veronica’s Story
Born Storyteller
Veronica says she’s been acting her entire life.
But she’s also a self-described “history nerd” who’s long been inspired by the power of storytelling. She recalls learning about the Elizabethan era in seventh grade and then writing a play about it.
After attending New York City’s Frank Sinatra School of the Arts, she was drawn to Purchase for its arts scene combined with the opportunity to explore the liberal arts and beyond.
Majoring in Theatre and Performance seemed a natural fit. She later discovered her minor, Latin American Studies, after taking the Latinos and Cities in the Americas class with Associate Professor of History Leandro Benmergui.
Veronica was born in Argentina and found both the class content and her instructor inspiring.
“He’s definitely one of those professors who, years later, after graduation, the lessons they’ve taught really resonate with you,” she says. “And I can say that about so many other professors that I’ve had at Purchase.”
Finding Yourself
Veronica describes herself as a bit of a trailblazer—the first in her family to graduate from college and the first to become an artist.
“For many students who are children of immigrants or immigrants themselves, there is an expectation and this demand that you have to excel, you know, achieve the American dream.”
Her time at Purchase allowed her to define what her version would look like. “I value the time that I spent here. I was able to discover who I am as an artist. It just opened my eyes to a whole new world.”
Veronica sees her varied interests intersect—they’re all about storytelling. They’ve all come together in her current career in social media marketing.
“While doing a bunch of other things, having a background in theater gives me leverage. I know how to tell a story. I know how to craft narratives,” she explains.
“And not just storytelling, but also empathy. Fundamentally, it’s connecting an audience to a message.”
Scholarships Matter
Beyond easing the stress of the financial burden of loans, having the time and space to explore is precisely what Veronica believes to be the power of scholarships.
“They allow room for freedom. And it’s such a pivotal time in your life at such a pivotal age,” she says. “I think it’s very important to have the ability to explore all of your interests and the wide offerings here at Purchase.”
The benefits have exponential effects.
“When you give, you’re not just merely financing a student’s education. You’re investing in their future. Not only their future, but their family’s future and the communities they interact with. It’s a domino effect. One small action today has a rippling effect for generations to come.”
