Press Releases

Purchase Alum Michael Bastinelli Wins MTV Contest

Date Released: 10/27/2010

His concept to end cyberbullying has been implemented by MTV as its "Draw Your Line" interactive destination. Click for details.

Purchase School of Art + Design alum Michael Bastianelli had the winning entry for MTV’s “Redraw the Line” Challenge, which called on America’s youth to imagine innovative digital solutions to help stop the spread of online bullying and digital harassment.  After taking audience input into account on which idea had the most potential to make a positive impact, Bastianelli’s idea was selected as the winner and he was awarded a $10,000 grand prize, along with news that MTV would develop his concept.


“Digital abuse is an issue that has the potential to get worse as technology evolves.  I’ve personally been affected by cyber bullying and bullying, and I know how hurtful and damaging it can be—the only way we can prevent this flood of abuse is to be proactive about it,” said Michael Bastianelli, whose winning entry was the inspiration for “Draw Your Line.”  “I’m thrilled to see MTV turn my concept into a reality-I believe “Draw Your Line” will help young people band together to take action, helping put an end to online abuse.”


MTV’s “Draw Your Line” is a new interactive online visualization, a destination where young people can join forces, while working to stop the cycle of online bullying and abuse.


Young people have already responded in force to the “A Thin Line” campaign, with nearly 600,000 taking action to stop the spread of digital abuse. “Draw Your Line” amplifies that effort, making it easier than ever to find ways to get involved and see the collective positive action of teens and young adults nationwide.  From getting school to adopt a digital dating abuse or cyber-bullying curriculum to pledging to delete inappropriate messages instead of forwarding them, “Draw Your Line” visually maps out the ways young people are taking a stand to stop digital abuse.  Beyond posting ways they’re combating this issue, users can also check out which states, schools or people are taking the most action, find and suggest local and national resources, and discover new ways to stop the spread of cyberbullying, digital dating abuse and all forms of online harassment.


“Youth are now taking the lead in addressing digital abuse, which is the only way it can be stopped,” said Virginia Witt, Director of Public Affairs and Policy for Blue Shield of California Foundation, which sponsored the “Redraw the Line” contest.  “This new empowerment tool is a hopeful sign among all the frightening headlines about the tragic consequences when young people cross the line into abuse.”


MTV also released “Over the Line?” iphone app at the beginning of October, for National Bullying Prevention Month.  It allows users to share, read, rate and discuss personal stories-from lighthearted to serious—about how cell phones and social networking sites are impacting their social lives.  “Draw Your Line” and “Over the Line”? are part of MTV’s “A Thin Line” campaign, which empowers America’s youth to identify, respond to, and stop the spread of digital abuse.