It is one of the fastest growing programs on the Purchase College campus. Arts Management was introduced in 2007 to train students for careers in a wide variety of multi-faceted areas such as record production and distribution, fine and performing arts presenting, special event planning and venue operations.
The arts management curriculum with over 160 students and more interested in joining it, is focused on developing knowledge and practice in the business operations necessary to sustain arts-based initiatives in a competitive environment. The core classes include Introduction to Arts Management, Finance for the Arts, Marketing the Arts, Fundraising and Development, and Arts and Entertainment Law.
Interdisciplinary by its very nature, the program places importance on acquiring a broad knowledge of the of the history and practice of specific art genres as well as an appreciation of the arts as a fundamental human value.
Opportunities for applying classroom discussion to field practice are offered through required internships, experience-based class assignments and a senior project synthesizing knowledge gained with a research or event-based initiative of the student’s choice. Current senior projects include: the launch of a gallery devoted to promoting area artists; research into new education and business models for sustaining the concert industry; and the programming and promotion of a multi-disciplinary student run art series and in collaboration with the Performing Arts Center in the South Bay.
Led by Kenneth Tabachnick, recently appointed Dean of the School of the Arts and a faculty representing diverse professional experience and academic interests, the arts management program anticipates continued strong interest from new students and curriculum development.
“The growth of this program is a great indicator in the interest in the arts and arts management among younger people. Our goal is to provide the tools and basic skills necessary for an aspiring manager to begin their career,” said Kenneth Tabachnick.
According to the program coordinator, Maria Guralnik, what makes the Purchase arts management degree stand out is “our proximity to an enormous range of arts organizations and practitioners in the tri-state area as well as our creative and enterprising students”.