Catherine Ziegler, Bedford, NY, will discuss the economic and cultural aspects of the global flower trade on February 23 at 12:30 PM at Purchase College in the Natural and Social Sciences building at 12.30 PM in room 1001. Admission is free.
The talk will be based on her book Favored Flowers, a lively investigation of the worldwide production and distribution of fresh-cut flowers and their consumption in the New York Metropolitan area.
In Favored Flowers, Ziegler interviews breeders in Europe, growers in Latin America and other parts of the globe including the Netherlands and Ecuador, two leading exporters of flowers to the United States. She traces the commodity chain through exporters and importers, wholesalers, retailers, and describes how consumer behavior has changed over time. She also shows how changes in the wholesale and retail systems led to two complimentary commodity markets in New York and the United States -- high-end luxury market served by specialty florists and designers, and to a lower-priced mass market served by chain groceries, corner convenience stores, and retail superstores.
Catherine Ziegler is a graduate of Purchase College with a PhD in cultural anthropology from the New School for Social Research. She teaches history and anthropology at Parsons: The New School for Design and has taught landscape design at the New York Botanical Garden and is also the author of The Harmonious Garden.