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Who Needs Social Media Anyway? Actually, Every Business Does

You might hear your boss say, “Facebook, Twitter, Instagram…it’s all for millennials!” Or maybe you’re the boss, you know how important social media is, but don’t know where to begin. 

Social media marketing is far from a fad; it’s here to stay. Ninety-five percent of marketers who use social media at least six hours per week indicated their social media efforts increased exposure for their businesses (HubSpot).

Even the School of Liberal Arts and Sciences here at Purchase relies on social media for brand recognition and advertising—marketing essentials.

Social media is now so ingrained in marketing that the Bureau of Labor Statistics expects marketing jobs to increase by 12% through 2022. 

And the cities with the highest volume of social media jobs? Mostly big coastal cities:

  • New York
  • San Jose
  • San Francisco
  • Los Angeles
  • Boston (Onward Search)

What can social media do to boost your career or help run your small business? Consider courses or a certificate in social media marketing.


Vicky Silva, 2016