Note: Courses in this program are on campus, and some have a hybrid (online) component.


Open Courses: Spring 2018

Registration begins November 13.  Registration Form / Credit Card Authorization

Costs / Early Registration Discount
In addition to the tuition, there is a $25 nonrefundable registration fee paid once per semester. The early registration discount applies to registrations received (paid in full) by January 12, 2018.

*CLOSED* Social Media Boot Camp – Jan. 27
Gain an overview of the current social media landscape and learn which tools or social platforms best fit your organization’s strategic goals. Explore the current social media landscape and learn how it can be used for maximum results. Review social media platforms and trends to understand how to tailor social media tools to your existing business strategies for monitoring and return on investment (ROI) in this hands-on workshop.
SMM 1060 / noncredit / $200
Discount: $175 (Purchase College matriculated students, employees, and alumni; and early registration discount)
Instructor: Kyle McMurry
Sat., 9 a.m.–5 p.m.
Jan. 27 (1 session)
Location TBA
Social Media Marketing: Strategies and Tactics – starts Feb. 1
Explore the realm of social media marketing and how it is revolutionizing the marketing landscape. Through case studies, discussions, and interactive exercises, learn about the history of communities and how to define and evaluate social media. Examine and assess the roles of the consumer, online communities, crowd sourcing, and the impact of new technologies and changing lifestyles. Identify market leaders and key tools, and learn how to effectively integrate them into your marketing mix.
Note: This course is hybrid (three additional class hours online).
SMM 1000 / noncredit / $400
Discount: $375 (Purchase College matriculated students, employees, and alumni; and early registration discount)
Instructor: Kyle McMurry
Thurs., 6:30–9:30 p.m.
Feb. 1–22 (4 sessions)
Library, room 1004B
*CLOSED* Social Media Marketing: Tools of the Trade – starts March 8
How does one create a viral marketing campaign in the digital world? Develop expertise in social media marketing by immersing yourself in practical online applications. Master real-world tools and best practices for effective communications via user-generated platforms and integrate them into your marketing strategies.
Note: This course is hybrid (three additional class hours online).
SMM 1010 / noncredit / $400
Discount: $375 (Purchase College matriculated students, employees, and alumni; and early registration discount)
Instructor: Kyle McMurry
Thurs., 6:30–9:30 p.m.
March 8–29 (4 sessions)
Library, room 1004B
*CLOSED* Search Engine Marketing and Optimization – starts April 10

Search engine marketing (SEM) is an effective advertising strategy for increasing your online visibility. Through case studies, discussions, and hands-on practice, learn the fundamentals of organic and paid search, contextual listings, pay-per-click campaigns, and paid inclusion. Create and maintain your own Google and Facebook pay-per-click campaigns, build keyword lists, and optimize copy to drive conversions. Students will be required to fund a $40 advertising campaign on their own charge card.
Note: This course is hybrid (three additional class hours online).
SMM 1050 / noncredit / $300
Discount: $275 (Purchase College matriculated students, employees, and alumni; and early registration discount)
Instructor: David Hoffman
Tues., 6:30–9:30 p.m.
April 10–24 (3 sessions)
Library, room 1004B

*CLOSED* Blogging – starts April 12
Considered word-of-mouth on steroids, blogs are a key platform in launching any successful marketing campaign. Marketers can effectively engage their target audiences via honest two-way communication—building credibility, enthusiasm, and customer evangelism along the way. Discover how the blogosphere has changed the face of marketing, advertising, public relations, and content development. Create and maintain your own blog, actively engage in blogger outreach, and integrate these tactics into your overall social network marketing strategies.
Note: This course is hybrid (three additional class hours online).
SMM 1040 / noncredit / $300
Discount: $275 (Purchase College matriculated students, employees, and alumni; and early registration discount)
Instructor: TBA
Thurs., 6:30–9:30 p.m.
April 12–26 (3 sessions)
Library, room 1004B
Facebook and Google+ – starts May 1
Discover why Facebook initiatives add substantial value to any marketing campaign. Learn how to create and maximize a Facebook page, how to engage the Facebook community, and how to drive traffic. Explore and evaluate Facebook applications and advertising campaigns, discover why they are effective, and learn how to integrate them into your overall marketing plans.
Note: This course is hybrid (three additional class hours online).
SMM 1030 / noncredit / $300
Discount: $275 (Purchase College matriculated students, employees, and alumni; and early registration discount)
Instructor: David Hoffman
Tues., 6:30–9:30 p.m.
May 1–17 (3 sessions)
Library, room 1004B

All Courses

SMM 1000: Social Media Marketing: Strategies and Tactics

Explore the realm of social media marketing and how it is revolutionizing the marketing landscape. Through case studies, discussions, and interactive exercises, learn about the history of communities and how to define and evaluate social media. Examine and assess the roles of the consumer, online communities, crowd sourcing, and the impact of new technologies and changing lifestyles. Identify market leaders and key tools, and learn how to effectively integrate them into your marketing mix

Credits: 0

Department: Continuing Education and Youth
SMM 1005: Social Media 101

Before you create your first social media marketing campaign, you need to understand what social media actually is and how others use it. Set up your accounts, learn basic terminology, and explore how social media is used in the business world. If you are not proficient in the use of social media, this course is a critical step in preparing for the certificate program.

Credits: 0

Department: Continuing Education and Youth
SMM 1010: Social Media Marketing: Tools of the Trade

How does one create a viral marketing campaign in the digital world? Develop expertise in social media marketing by immersing yourself in practical online applications. Master real-world tools and best practices for effective communications via user-generated platforms and integrate them into your marketing strategies.

Credits: 0

Department: Continuing Education and Youth
SMM 1020: Twitter

To Tweet or not to Tweet? There is no question—savvy marketers need to stay on the cutting edge. There is no better way to dynamically connect with audiences than via Twitter. Learn how to tap into this amazing community of people from around the world to find out what they are thinking, feeling, and experiencing. Create and maintain your own Twitter account and messaging. Discover ways to engage the community, build your following, drive communications, and reinforce your brand.

Credits: 0

Department: Continuing Education and Youth
SMM 1030: Facebook

Discover why Facebook initiatives add substantial value to any marketing campaign. Learn how to create and maximize a Facebook page, how to engage the Facebook community, and how to drive traffic. Explore and evaluate Facebook applications and advertising campaigns, discover why they are effective, and learn how to integrate them into your overall marketing plans.

Credits: 0

Department: Continuing Education and Youth
SMM 1040: Blogging

Considered word-of-mouth on steroids, blogs are a key platform in launching any successful marketing campaign. Marketers can effectively engage their target audiences via honest two-way communication—building credibility, enthusiasm, and customer evangelism along the way. Discover how the blogosphere has changed the face of marketing, advertising, public relations, and content development. Create and maintain your own blog, actively engage in blogger outreach, and integrate these tactics into your overall social network marketing strategies.

Credits: 0

Department: Continuing Education and Youth
SMM 1050: Search Engine Marketing

Search engine marketing (SEM) is an effective advertising strategy for increasing your online visibility. Through case studies, discussions, and hands-on practice, learn the fundamentals of organic and paid search, contextual listings, pay-per-click campaigns, and paid inclusion. Create and maintain your own Google and Facebook pay-per-click campaigns, build keyword lists, and optimize copy to drive conversions. Students will be required to fund a $40 advertising campaign on their own charge card.

Credits: 0

Department: Continuing Education and Youth
SMM 1060: Social Media Bootcamp

Gain an overview of the current social media landscape and learn which tools or social platforms best fit your organization’s strategic goals. Explore the current social media landscape and learn how it can be used for maximum results. Review social media platforms and trends to understand how to tailor social media tools to your existing business strategies for monitoring and return on investment (ROI) in this hands-on workshop.

Credits: 0

Department: Continuing Education and Youth