The immense popularity of interactive media and online communities is transforming how consumers and businesses view the world. Every organization must now interact with customers through digital channels to successfully compete in this constantly evolving marketplace. Experts in social media marketing are invaluable assets to any organization.
Students may take individual courses without commitment to the entire program. Students who successfully complete the required and elective courses are awarded a certificate from the School of Liberal Studies & Continuing Education, reflecting 8 continuing education units (CEUs).
Upon successful completion of this program, you will have mastered social media marketing principles, applied strategies and tactics to real projects, and developed a portfolio to showcase your achievements.
Note: Certificate programs must be completed within three years unless approved by the director of continuing education.
Upon completion of the certificate program, participants will:
- Apply strategies and tactics to social media principles and platforms
- Implement an effective and comprehensive social media campaign
- Develop a professional portfolio to demonstrate newly acquired expertise