If following, tweeting, and hash tagging are a bit of a mystery, consider a certificate in social media marketing.
Why Social Media Marketing?
This program demystifies social media and enables you to develop the expertise necessary for creating and implementing effective social media marketing campaigns.
Who Should Enroll?
The certificate is designed for professionals in marketing, public affairs, strategic communications, visual communications/media design, and others who seek to implement social media more effectively for their respective organization. Applicable careers include:
- Marketing Manager
- Public Relations/ Brand Manager
- Blogger/Social Media Copywriter
- Media Relations Representative
- Community Engagement Manager
- Social Media Strategist/Specialist
- Social Media Consultant
- Public Affairs Officer
Upon completion of the certificate program, you will:
- Apply strategies and tactics to social media principles and platforms
- Implement an effective and comprehensive social media campaign
- Develop a professional portfolio to demonstrate newly acquired expertise
Social media is a necessary tool in today’s business world.
The immense popularity of interactive media and online communities is transforming how consumers and businesses view the world. Every organization must now interact with customers through digital channels to successfully compete in this constantly evolving marketplace. Experts in social media marketing are invaluable assets to any organization.
Take One Course or Complete the Certificate
Students may take individual courses without commitment to the entire program. Students who successfully complete the required and elective courses are awarded a certificate from the School of Liberal Studies & Continuing Education, reflecting 8 continuing education units (CEUs).
Upon successful completion of this program, you will have mastered social media marketing principles, applied strategies and tactics to real projects, and developed a portfolio to showcase your achievements.
Certificate programs must be completed within three years unless approved by the director of continuing education.