Editorial Style Guide
General Style Preferences: Names
Corporations, Organizations, and Products
For corporations, organizations, and products, use the proper name, even if it violates normal rules: 7-Eleven, eBay, iPhone. When a proper name begins with a lowercase letter (eBay, iPhone) or a number (7-Eleven), do not begin a sentence with the proper name. Recast instead: IPhones are in great demand could become Demand for iPhones is great.