Business

Marketing the Arts
Focusing on the arts, audience development, and marketing, topics include targeting a potential audience; developing mail and online campaigns; designing, writing, implementing, and distributing promotional materials; and public image enhancement through community relations, strategic partnerships, grassroots initiatives, and press coverage. Additional topics include strategies for positioning, promotion, merchandising, sponsorship, digital marketing (Web 2.0, viral, etc.), and enacting special events.
Note: This course is 100% online; please visit www.purchase.edu/online for details.
CAM3520.70 / 4 credits
CAM9520.70 / noncredit option / $595
Linda Solomon
Session III (Intensive): June 13–July 1

Microeconomics I: The Principles of Human Action
A practical introduction to the logic of human action with applications to daily life. This course traces the implication of choice in the face of scarcity and imperfect knowledge. Topics include the nature and value of cost, the spontaneous emergence of social order, demand-supply analysis, theory of markets, and public policy.
Note: This course is 100% online; please visit www.purchase.edu/online for details.
CEC1510.20 / 4 credits
R. David Seabrook
Session II: June 13–July 27

NEW! Management and Communication

The roles and theories of communication and leadership, together with the skills and traits of effective managers, are studied. Students examine how managers use behavioral modification and motivation techniques, develop coaching skills, manage change and conflict, and create a vision for their employees. The topics of strategy, organizational culture, and diversity are also included.
CSS3335.45 / 4 credits

 CSS9335.45 / noncredit option / $595
Tara Malone
Tues. & Thurs., 6:30–10:05 p.m.
Session II: June 14–July 28
Humanities Bldg., Room 2073

Posted Feb. 17, 2011

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