Arts Management

Certificate Program in Arts Management

Marketing the Arts
Focusing on the arts, audience development, and marketing, topics include targeting a potential audience; developing mail and online campaigns; designing, writing, implementing, and distributing promotional materials; and public image enhancement through community relations, strategic partnerships, grassroots initiatives, and press coverage. Additional topics include strategies for positioning, promotion, merchandising, sponsorship, digital marketing (Web 2.0, viral, etc.), and enacting special events.
Note: This course is 100% online; please visit www.purchase.edu/online for details.
CAM3520.70 / 4 credits
CAM9520.70 / noncredit option / $595
Linda Solomon
Session III (Intensive): June 13–July 1

Internship in Arts Management
This internship provides students with practical experience in the field, a professional résumé credit, and the opportunity to assess their future career potential in visual, media, or performing arts management. A minimum of 112.5 on-site internship hours and an academic project (defined by the faculty sponsor) are required. Students must be enrolled in the arts management certificate program.
Note: Before registering, nonmatriculated Continuing Education students must: (a) schedule an in-person or phone appointment with the certificate advisor in the School of Liberal Studies & Continuing Education—call (914) 251-6500 to schedule an appointment; (b) research and secure their sponsoring organization; and (c) complete a learning contract.
Prerequisite: CAM/AMG 1100 or CSS 3510; CAM/AMG or CSS 3520; and permission of instructor
CAM3981.30 / 3 credits
Matt Koskowski
Mon.–Thurs., by appointment

Posted Feb. 17, 2011

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