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Continuing Education - Undergraduate Credit
Courses

Summer 2015 Credit Courses: Arts Management

Certificate Program in Arts Management: Credit and Noncredit

The most recent syllabi available can be found in our syllabus bank.


online courses iconIntroduction to Arts Management
This introductory survey provides an overview of arts management, preparing students for upper-level courses in the arts management program. Topics include arts leadership and management philosophy, organizational structure, financial practices, strategic planning and programming, marketing and public relations, fundraising and development, volunteerism, and arts and entertainment law. Attention is given to the application of management principles common to arts organizations in both the nonprofit and commercial sectors.
Note: This course is 100 percent online; please visit www.purchase.edu/online for details.
AMG1100 / 4 credits
Noncredit option: $625
Elizabeth Edelson
Session I (Intensive): May 18–June 5

Fundraising and Development in the Arts
An exploration of fundraising and development for nonprofit arts organizations, including donor cultivation, prospect research, proposal development, annual fundraising campaigns, special events, corporate support and sponsorship, and Internet-based fundraising. Students also examine the history of U.S. arts and cultural philanthropy. Guest speakers and case studies give students an opportunity to apply concepts and techniques to real-world arts organizations.
Prerequisite: AMG 1100 or permission of instructor
AMG3100 / 4 credits
Noncredit option: $625
Dawn Gibson-Brehon
Mon. & Wed., 1–4:35 p.m.
Session II: June 8–July 22
Room: Refer to the online schedule

online courses iconMarketing the Arts
Provides an overview of fundamental marketing concepts and strategies relevant to promoting artists, events, and creative products. Topics include market research, audience development, traditional advertising, digital campaigns, public relations, branding, strategic partnerships, and grassroots initiatives. Using real-world examples and current trends, students develop foundational knowledge of the theory and practice of arts marketing.
Note: This course is 100 percent online; please visit www.purchase.edu/online for details.
AMG3520 / 4 credits
Noncredit option: $625
Barbara Escobar
Session II: June 8–July 23

Internship in Arts Management
This internship provides students with practical experience in the field, a professional résumé credit, and the opportunity to assess their future career potential in visual, media, or performing arts management. A minimum of 112.5 on-site internship hours and an academic project (defined by the faculty sponsor) are required. Limited to nonmatriculated students enrolled in the arts management certificate program.
Before registering, students must: (a) schedule an in-person or phone appointment with the certificate advisor in the School of Liberal Studies & Continuing Education—call (914) 251-6500 to schedule an appointment; (b) research and secure their sponsoring organization; and (c) complete a learning contract.
Prerequisite: AMG 1100, AMG 3520, and permission of instructor
AMG3995 / 3 credits
Cynthia Marino-Sicat
By appointment
May 18–July 31

Posted Feb. 12, 2015

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