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Continuing Education - Undergraduate Credit
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Fall 2014 Credit Courses: Arts Management

Certificate Program in Arts Management: Credit and Noncredit

online courses iconIntroduction to Arts Management
This introductory survey provides an overview of arts management, preparing students for upper-level courses in the arts management program. Topics include arts leadership and management philosophy, organizational structure, financial practices, strategic planning and programming, marketing and public relations, fundraising and development, volunteerism, and arts and entertainment law. Attention is given to the application of management principles common to arts organizations in both the nonprofit and commercial sectors.
Note: This course is 100 percent online; please visit www.purchase.edu/online for details.
AMG1100 / 4 credits
Noncredit option: $625
Elizabeth Edelson
Aug. 25–Dec. 18

online courses iconMarketing the Arts
Provides an overview of fundamental marketing concepts and strategies relevant to promoting artists, events, and creative products. Topics include market research and audience development; advertising and mailing campaigns; and public image enhancement through branding, community relations, strategic partnerships, grassroots initiatives, and press coverage. Course materials and assignments are designed to illuminate current field practice while building promotional skills and salesmanship.
Note: This course is 100 percent online; please visit www.purchase.edu/online for details.
AMG3520 / 4 credits
Noncredit option: $625
Barbara Escobar
Aug. 25–Dec. 18

Internship in Arts Management
This internship provides students with practical experience in the field, a professional résumé credit, and the opportunity to assess their future career potential in visual, media, or performing arts management. A minimum of 112.5 on-site internship hours and an academic project (defined by the faculty sponsor) are required. Limited to nonmatriculated students enrolled in the arts management certificate program.
Before registering, students must: (a) schedule an in-person or phone appointment with the certificate advisor in the School of Liberal Studies & Continuing Education—call (914) 251-6500 to schedule an appointment; (b) research and secure their sponsoring organization; and (c) complete a learning contract.
Prerequisite: AMG 1100, AMG 3520, and permission of instructor
AMG3995 / 3 credits
Cynthia Marino-Sicat
By appointment
Aug. 25–Dec. 18

Updated Sept.19, 2014

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