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Continuing Education - Professional Certificate Programs

Social Media Marketing: Academic-Year Courses

social media icons image About the Certificate Program (main)
Course Descriptions (all)
Academic-Year Courses (Fall, Spring)
About the Instructors


FALL 2016 Certificate Courses

Costs / Early Registration Discount
In addition to the tuition, there is a $25 nonrefundable registration fee paid once per semester. The early registration discount applies to registrations received (paid in full) by August 19.

small star iconNEW! Social Media 101
Before you create your first social media marketing campaign, you need to understand what social media actually is and how others use it. Set up your accounts, learn basic terminology, and explore how social media is used in the business world. If you are not proficient in the use of social media, this course is a critical step in preparing for the certificate program.
SMM1005 / noncredit / $120
Discount: $95 (Purchase College matriculated students, employees, and alumni; and early registration discount)
Instructor: Bridget Gibbons
Wed., 6:30–9:30 p.m.
Sept. 7 (1 session)
Library, Room 1004C

Social Media Bootcamp
Gain an overview of the current social media landscape and learn which tools or social platforms best fit your organization’s strategic goals. Explore the current social media landscape and learn how it can be used for maximum results. Review social media platforms and trends to understand how to tailor social media tools to existing business strategies for monitoring and return on investment (ROI) in this hands-on workshop.
SMM1060 / noncredit / $200
Discount: $175 (Purchase College matriculated students, employees, and alumni; and early registration discount)
Instructor: Annmarie Gatti
Sat., 9 a.m.–5 p.m.
Sept. 10 (1 session)
Room: To be announced

hybrid courses iconSocial Media Marketing: Strategies and Tactics
Explore the realm of social media marketing and how it is revolutionizing the marketing landscape. Through case studies, discussions, and interactive exercises, learn about the history of communities and how to define and evaluate social media. Examine and assess the roles of the consumer, online communities, crowd sourcing, and the impact of new technologies and changing lifestyles. Identify market leaders and key tools, and learn how to effectively integrate them into your marketing mix.
Note: This course is hybrid (four additional class hours online). Please refer to www.purchase.edu/online for details.
SMM1000 / noncredit / $400
Discount: $375 (Purchase College matriculated students, employees, and alumni; and early registration discount)
Instructor: Bridget Gibbons
Wed., 6:30–9:30 p.m.
Sept. 14–Oct. 5 (4 sessions)
Library, Room 1004C

hybrid courses iconFacebook and Google+
Discover why Facebook initiatives add substantial value to any marketing campaign. Learn how to create and maximize a Facebook page, how to engage the Facebook community, and how to drive traffic. Explore and evaluate Facebook applications and advertising campaigns, discover why they are effective, and learn how to integrate them into your overall marketing plans.
Note: This course is hybrid (three additional class hours online). Please refer to www.purchase.edu/online for details.
SMM1030 / noncredit / $300
Discount: $275 (Purchase College matriculated students, employees, and alumni; and early registration discount)
Instructor: Annmarie Gatti
Thurs., 6:30–9:30 p.m.
Sept. 22–Oct. 6 (3 sessions)
Library, Room 1004C

hybrid courses iconSocial Media Marketing: Using the Tools of the Trade
How does one create a viral marketing campaign in the digital world? Develop expertise in social media marketing by immersing yourself in practical online applications. Master real-world tools and best practices for effective communications via user-generated platforms and integrate them into your marketing strategies.
Note: This course is hybrid (four additional class hours online). Please refer to www.purchase.edu/online for details.
SMM1010 / noncredit / $400
Discount: $375 (Purchase College matriculated students, employees, and alumni; and early registration discount)
Instructor: Annmarie Gatti
Thurs., 6:30–9:30 p.m.
Oct. 20–Nov. 10 (4 sessions)
Library, Room 1004C

hybrid courses iconSearch Engine Marketing and Optimization
Search engine marketing (SEM) is an effective advertising strategy for increasing your online visibility. Through case studies, discussions, and hands-on practice, learn the fundamentals of organic and paid search, contextual listings, pay-per-click campaigns, and paid inclusion. Create and maintain your own Google and Facebook pay-per-click campaigns, build keyword lists, and optimize copy to drive conversions. Students will be required to fund a $40 advertising campaign on their own charge card.
Note: This course is hybrid (three additional class hours online). Please refer to www.purchase.edu/online for details.
SMM1050 / noncredit / $300
Discount: $275 (Purchase College matriculated students, employees, and alumni; and early registration discount)
Instructor: David Fischer
Tues., 6:30–9:30 p.m.
Nov. 15–29 (4 sessions)
Library, Room 1004C

hybrid courses iconBlogging
Considered word-of-mouth on steroids, blogs are a key platform in launching any successful marketing campaign. Marketers can effectively engage their target audiences via honest two-way communication—building credibility, enthusiasm, and customer evangelism along the way. Discover how the blogosphere has changed the face of marketing, advertising, public relations, and content development. Create and maintain your own blog, actively engage in blogger outreach, and integrate these tactics into your overall social network marketing strategies.
Note: This course is hybrid (three additional class hours online). Please refer to www.purchase.edu/online for details.
SMM1040 / noncredit / $300
Discount: $275 (Purchase College matriculated students, employees, and alumni; and early registration discount)
Instructor: Annmarie Gatti
Thurs., 6:30–9:30 p.m.
Dec. 1–15 (3 sessions)
Library, Room 1004C

Posted April 11, 2016

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