Certificate Program in Fundraising and Board Development: Academic-Year Courses

About the Certificate Program
Course Descriptions (all)
Summer Courses
About the Instructors
How to Register for Courses

Costs
In addition to the tuition, there is a $25 nonrefundable registration fee paid once per semester.

SPRING 2012 Certificate Courses

Early Registration Discount
This discount applies to registrations received (paid in full) by January 27.

Grant/Proposal Writing
Learn to research and write proposals that get funded. Explore relevant funding sources: corporate, foundation, and government. Construct coherent proposals by creating effective cover sheets, narratives, background pages, and both stakeholder and third-party evaluation plans. Discover the quickest and most efficient research methods. Examine the criteria that funders use to determine whether grant proposals are funded or rejected.
HCE9055.10 / $299
HCE9055.11 / $275 (ADO members, Purchase College employees and alumni, and early registration discount)
Instructor: William Jeffries
Wed., 6:00–9:00 p.m.
Feb. 29–Mar. 28 (5 sessions)
Humanities Bldg., Room 2077

Fundraising Strategies and Tactics
Develop an integrated and effective development plan for an organization of your choice. Address ways to identify and approach potential donors for your organization. Understand how and when to approach corporations and foundations for gifts. Learn to access current, significant data for planning, solicitation, record-keeping, and reporting.
HCE9056.10 / $239
HCE9056.11 / $215 (ADO members, Purchase College employees and alumni, and early registration discount)
Instructor: Sharon Danosky
Wed., 6:00–9:00 p.m.
Apr. 11–May 2 (4 sessions)
Humanities Bldg., Room 2077

Fundraising Public Relations and Advertising (elective)
Examine activities and guidelines for strengthening relationships with the media, and learn how to turn stories into news and link materials to popular Internet search engines. Discuss the important difference between advertising and public relations and the effective use of branding.
HCE9057.10 / $149
HCE9057.11 / $125 (ADO members, Purchase College employees and alumni, and early registration discount)
Instructor: Sue Cole
Sat., 9:00 a.m.–2:00 p.m.
May 5 (1 session)
Humanities Bldg., Room 2073

Fundraising Research (elective)
Learn to create and/or expand your database of donors, prospects, and volunteers through research. Using a Purchase College computer lab, find out which Internet sites are the most useful. Use research to obtain background information on potential donors that can help to predict interest and giving capacity. Learn to develop strategies to cultivate the most promising relationships.
HCE9078.10 / $149
HCE9078.11 / $125 (ADO members, Purchase College employees and alumni, and early registration discount)
Instructor: Barbara Hammit
Sat., 9:00 a.m.–2:00 p.m.
May 12 (1 session)
Humanities Bldg., Room 2073

Other On-Campus Electives: Spring 2012
Social Media Marketing: Strategies and Tactics (counts as two electives)

Online Electives
Offered by the Nonprofit Management Certificate Program:

Budgeting in a Nonprofit Organization
How to Read a Nonprofit Financial Statement
Principles of Marketing for Nonprofit Organizations
Leadership in a Nonprofit Organization
Strategy for Nonprofit Organization

Updated Dec. 14, 2011