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Continuing Education - Professional Certificate Programs

Fundraising & Board Development: Course Descriptions

ADO logo About the Certificate Program (main)
Course Descriptions (all)
Academic-Year Courses (Fall, Spring)
About the Instructors


Starting a Development Program (required course)
Understand the roles of the nonprofit board, executive director, and development director in establishing and attaining development goals. Address the major concepts of the fundraising pyramid, the giving cycle, and charitable giving standards. Examine ethics and laws addressing the nonprofit responsibility in protecting donor interests, respecting the intent of their gifts, and accountability to donors and the public. Understand the composition and duties of nonprofit boards. Learn how strategic plans and development plans are interrelated.
Suggested Readings
FBD1000
Pre-summer 2014 course numbers:
HCE9067.10
HCE9067.11 (ADO members, Purchase employees and alumni, and early registration discounts)

The Principles of Fundraising (required course)
Address various approaches to fundraising for the nonprofit organization, including the annual giving campaign, special events, major gift solicitation, planned giving options, capital campaigns, and donor recognition. Learn techniques to develop and manage volunteer programs. Obtain practical guidelines for identifying potential donors, handling the “ask” meeting, providing donor recognition, and utilizing your board effectively. Become familiar with various types of life income gifts and understand the interests of the major players: prospect, development office, financial planner, attorney, accountant, and bank.
Syllabus
FBD1010
Pre-summer 2014 course numbers:
HCE9068.10
HCE9068.11 (ADO members, Purchase employees and alumni, and early registration discounts)

Grant/Proposal Writing (required course)
Learn to research and write proposals that get funded. Explore relevant funding sources: corporate, foundation, and government. Construct coherent proposals by creating effective cover sheets, narratives, background pages, and both stakeholder and third-party evaluation plans. Discover the most efficient research methods. Examine the criteria that funders use to determine whether grant proposals are funded or rejected.
FBD1020
Pre-summer 2014 course numbers:
HCE9055.10
HCE9055.11 (ADO members, Purchase employees and alumni, and early registration discounts)

Fundraising Strategies and Tactics (required course)
Develop an integrated and effective development plan for an organization of your choice. Address ways to identify and approach potential donors for them. Understand how and when to approach corporations and foundations for gifts. Learn to access data for planning, solicitation, record keeping, and reporting.
FBD1030
Pre-summer 2014 course numbers:
HCE9056.10
HCE9056.11 (ADO members, Purchase employees and alumni, and early registration discounts)

Fundraising Public Relations and Advertising (elective)
Examine activities and guidelines for strengthening relationships with the media, and learn how to turn stories into news and link materials to popular Internet search engines. Discuss the important difference between advertising and public relations and the effective use of branding.
FBD1040
Pre-summer 2014 course numbers:
HCE9057.10
HCE9057.11 (ADO members, Purchase employees and alumni, and early registration discounts)

Internet Fundraising (elective)
Use digital tools to acquire and serve donors. Review case studies from successful nonprofits; the rise of social networks; the cost-benefit ratio of online activities; the impact of e-communications on giving behavior, advocacy, and volunteering; and the challenge of integrating email and traditional direct marketing.
FBD1050
Pre-summer 2014 course numbers:
HCE9058.10
HCE9058.11 (ADO members, Purchase employees and alumni, and early registration discount)

Making the “Ask” (elective)
Increase your chances of building rewarding donor relationships with proper research, listening skills, and knowing when, where, and how to make the “ask.” Gain comfort in requesting all sizes and types of gifts from both prospective and established donors with the right approach. Learn how to communicate with donors about your mutual interests, ask them to support your organization, and engage them as friends for the future.
Prerequisite: FBD1000
FBD1060
Pre-summer 2014 course numbers:
HCE9059.10
HCE9059.11 (ADO members, Purchase College employees and alumni, and early registration discount)

Project Management (elective)
Covers the entire lifespan of arts-focused project development, from idea to implementation, including budgeting, fundraising, and evaluation. Experience a high degree of interactivity as you work on weekly, “real life,” hands-on assignments and a culminating peer-reviewed capstone project. Establish or add to your work portfolio, which can be used for current or prospective careers.
FBD1070
Pre-summer 2014 course numbers:
HCE9074.10
HCE9074.11
(ADO members, Purchase employees and alumni, and early registration discounts)

Financial Management for Nonfinancial Professionals (elective)
Understand what financial information is critical to your nonprofit organization, where to find this information, and how to report it. Learn how to access and analyze data to build the financial dashboard that is meaningful and reports progress to the board, other key stakeholders, and constituents. Select a nonprofit organization (in existence for at least three years) where you work or volunteer to use as a model for developing a financial dashboard.
FBD1080
Pre-summer 2014 course numbers:
HCE9076.10
HCE9076.11
(ADO members, Purchase employees and alumni, and early registration discounts)

Fundraising Communications (elective)
Cultivate positive communications in reports, site visits, and thank-you letters. Learn how and when to approach corporations and foundations for gifts and how to make your proposal stand out. Review materials typically produced by a development officer: newsletters, annual reports, brochures, annual appeals, and website content. Learn how to work with freelancers and printers.
FBD1090
Pre-summer 2014 course numbers:
HCE9071.10
HCE9071.11 (ADO members, Purchase College employees and alumni, and early registration discount)

Fundraising Research (elective)
Learn to create and/or expand your database of donors, prospects, and volunteers through research. Using a Purchase College computer lab, find out which Internet sites are the most useful. Use research to obtain background information on potential donors that can help to predict interest and giving capacity. Learn to develop strategies to cultivate the most promising relationships.
FBD1110
Pre-summer 2014 course numbers:
HCE9078.10
HCE9078.11 (ADO members, Purchase College employees and alumni, and early registration discount)

Annual Giving (elective)
Learn annual giving strategies, tools, approaches, and other keys to success for various constituencies. Acquire new skills and gather ideas that you can use on the job to increase your fundraising revenue and grow a loyal donor base. Walk away with tools you can use immediately at your organization to build your annual giving plan.
FBD1120
Pre-summer 2014 course numbers:
HCE9079.10
HCE9079.11
(ADO members, Purchase employees and alumni, and early registration discounts)


Online Electives

Offered by the Social Media Marketing Certificate Program:

  • Social Media Marketing: Strategies and Tactics (counts as two electives; may be offered in hybrid format)

Offered by the Nonprofit Management Certificate Program:

Updated Apr. 2, 2014

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