Parents   |   Community   |   Guest   |   Current Students   |   Faculty & Staff  
Academic Programs
CE main Join Mailing List
Home / Academic Programs / LSCE / Professional Certificate Programs

Continuing Education - Professional Certificate Programs

Arts Management (Noncredit): Summer Courses

collage of arts imagesAbout the Certificate Program (main)
Course Descriptions (all)
Academic-Year Courses (Fall, Spring)
Summer Courses
About the Instructors


Summer 2015 Certificate Courses

Costs
In addition to the tuition, there is a $25 nonrefundable registration fee paid once per semester. For more information, please refer to Courses with Noncredit Options.

online courses iconIntroduction to Arts Management
This introductory survey provides an overview of arts management, preparing students for upper-level courses in the arts management program. Topics include arts leadership and management philosophy, organizational structure, financial practices, strategic planning and programming, marketing and public relations, fundraising and development, volunteerism, and arts and entertainment law. Attention is given to the application of management principles common to arts organizations in both the nonprofit and commercial sectors.
Note: This course is 100 percent online; please visit www.purchase.edu/online for details.
AMG1100 / noncredit option: $625
Elizabeth Edelson
Session I (Intensive): May 18–June 5

Fundraising and Development in the Arts
An exploration of fundraising and development for nonprofit arts organizations, including donor cultivation, prospect research, proposal development, annual fundraising campaigns, special events, corporate support and sponsorship, and Internet-based fundraising. Students also examine the history of U.S. arts and cultural philanthropy. Guest speakers and case studies give students an opportunity to apply concepts and techniques to real-world arts organizations.
Prerequisite: AMG 1100 or permission of instructor
AMG3100 / noncredit option: $625
Dawn Gibson-Brehon
Mon. & Wed., 1–4:35 p.m.
Session II: June 8–July 22
Room: TBA

online courses iconMarketing the Arts
Provides an overview of fundamental marketing concepts and strategies relevant to promoting artists, events, and creative products. Topics include market research, audience development, traditional advertising, digital campaigns, public relations, branding, strategic partnerships, and grassroots initiatives. Using real-world examples and current trends, students develop foundational knowledge of the theory and practice of arts marketing.
Note: This course is 100 percent online; please visit www.purchase.edu/online for details.
AMG3520 / noncredit option: $625
Barbara Escobar
Session II: June 8–July 23

Posted Feb. 13, 2015

Noncredit
Enrollment & Registration Guide

Forms (for Noncredit Courses)

CE Social Icons