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Continuing Education - Professional Certificate Programs

Arts Management (Noncredit): Academic-Year Courses

collage of arts imagesAbout the Certificate Program (main)
Course Descriptions (all)
Academic-Year Courses (Fall, Spring)
Summer Courses
About the Instructors


FALL 2015 Certificate Courses

Costs
In addition to the tuition, there is a $25 nonrefundable registration fee paid once per semester. For more information, please refer to Courses with Noncredit Options.

About the Course Prerequisites
Prerequisites on these courses apply to students in the arts management certificate program. Students pursuing the bachelor’s degree or minor in arts management, offered through the School of the Arts, should refer that program site.

online courses iconFundamentals of Arts Management
This introductory survey provides an overview of arts management, preparing students for upper-level courses in the arts management program. Topics include arts leadership and management philosophy, organizational structure, financial practices, strategic planning and programming, marketing and public relations, funding and capitalization, volunteerism, and arts and entertainment law. Attention is given to the application of management principles common to arts organizations in both the nonprofit and commercial sectors.
Note: This course is 100 percent online; please visit www.purchase.edu/online for details.
Prerequisite: Permission of instructor
AMG1100 / noncredit option: $625
Elizabeth Edelson
Aug. 31–Dec. 17

online courses iconMarketing the Arts
Provides an overview of fundamental marketing concepts and strategies relevant to promoting artists, events, and creative products. Topics include market research, audience development, traditional advertising, digital campaigns, public relations, branding, strategic partnerships, and grassroots initiatives. Using real-world examples and current trends, students develop foundational knowledge of the theory and practice of arts marketing.
Note: This course is 100 percent online; please visit www.purchase.edu/online for details.
Prerequisite: AMG 1100 or permission of instructor
AMG3520 / noncredit option: $625
Barbara Escobar
Aug. 31–Dec. 17

Posted March 20, 2015

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Noncredit
Enrollment & Registration Guide

Forms (for Noncredit Courses)

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