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Continuing Education - Professional Certificate Programs

Arts Management (Noncredit): Academic-Year Courses

collage of arts imagesAbout the Certificate Program (main)
Course Descriptions (all)
Academic-Year Courses (Fall, Spring)
Summer Courses
About the Instructors

Fall 2016 Credit Courses: Arts Management

Costs
In addition to the tuition, there is a $25 nonrefundable registration fee paid once per semester. For more information, please refer to Courses with Noncredit Options.

Syllabi and course material lists can be found on the Course Descriptions page.

online courses iconFundamentals of Arts Management
This introductory survey provides an overview of management principles and entities common in both the nonprofit and commercial sectors, preparing students for upper-level courses in the arts management program. Topics include arts business goals and planning, history of arts management, leadership and organizational structure, programming, marketing and public relations, funding and finance, volunteerism and advocacy, and arts and entertainment law.
Note: This course is 100 percent online; please visit www.purchase.edu/online for details.
Prerequisite: At least 3 credits in literary, performing, or visual arts history, theory, or practice, or permission of instructor
AMG1100 / noncredit option: $625
Elizabeth Edelson
Aug. 29–Dec. 16

online courses iconMarketing the Arts
Provides an overview of fundamental marketing concepts and strategies relevant to promoting artists, events, and creative products. Topics include market research, audience development, traditional advertising, digital campaigns, public relations, branding, strategic partnerships, and grassroots initiatives. Using real-world examples and current trends, students develop foundational knowledge of the theory and practice of arts marketing.
Note: This course is 100 percent online; please visit www.purchase.edu/online for details.
Prerequisite: A minimum grade of C in AMG 1100 or permission of instructor
AMG3520 / noncredit option: $625
Barbara Escobar
Aug. 29–Dec. 16

Updated Mar. 30, 2016

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Noncredit
Enrollment & Registration Guide

Forms (for Noncredit Courses)

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