Arts Management (Noncredit): Academic-Year Courses

About the Certificate Program (main)
Course Descriptions (all)
Academic-Year Courses (Fall, Spring)
Summer Courses
About the Instructors

FALL 2013 Certificate Courses

Costs
In addition to the tuition, there is a $25 nonrefundable registration fee paid once per semester. For more information, please refer to Courses with Noncredit Options.

Introduction to Arts Management
This introductory survey provides an overview of arts management, preparing students for upper-level courses in the arts management program. Topics include arts leadership and management philosophy, organizational structure, financial practices, strategic planning and programming, marketing and public relations, fundraising and development, volunteerism, and arts and entertainment law. Attention is given to the application of management principles common to arts organizations in both the nonprofit and commercial sectors.
Note: This course is 100% online; please visit www.purchase.edu/online for details.
CAM9105.45 / noncredit option / $625
Elizabeth Edelson
Sept. 3–Dec. 19

Marketing the Arts
Provides an overview of fundamental marketing concepts and strategies relevant to promoting artists, events, and creative products. Topics include market research and audience development; advertising and mailing campaigns; and public image enhancement through branding, community relations, strategic partnerships, grassroots initiatives, and press coverage. Course materials and assignments are designed to illuminate current field practice while building promotional skills and salesmanship.
Note: This course is 100% online; please visit www.purchase.edu/online for details.
CAM9520.45 / noncredit option / $625
Linda Solomon
Sept. 3–Dec. 19

Posted April 15, 2013