Arts Management (Noncredit): Course Descriptions

About the Certificate Program (main)
Course Descriptions (all)
Academic-Year Courses (Fall, Spring)
Summer Courses
About the Instructors

Note: All courses are normally offered online; however, one or more may occasionally be offered on campus during summer session.

Introduction to Arts Management (required course)
This introductory survey provides an overview of arts management, preparing students for upper-level courses in the arts management program. Topics include arts leadership and management philosophy, organizational structure, financial practices, strategic planning and programming, marketing and public relations, fundraising and development, volunteerism, and arts and entertainment law. Attention is given to the application of management principles common to arts organizations in both the nonprofit and commercial sectors.
CAM 9105 / noncredit option

Fundraising and Development in the Arts (required course)
An exploration of fundraising and development for nonprofit arts organizations, including donor cultivation, prospect research, proposal development, annual fundraising campaigns, special events, corporate support and sponsorship, and Internet-based fundraising. Students also examine the history of U.S. arts and cultural philanthropy. Guest speakers and case studies give students an opportunity to apply concepts and techniques to real-world arts organizations.
Note: This course is not recommended for students who have taken CSS/AWR 3010, Understanding and Writing Grants.
Prerequisite: CAM 9105 or permission of instructor
CAM 9100 / noncredit option

Arts and Entertainment Law (required course)
An introduction to fundamental legal and business concepts that affect artists and arts managers, with emphasis on copyright protection and infringement. Students study and analyze artist agreements, amendment protections for symbolic and literal speech and the limits to those protections, the basics of contract law and statutory protection for artists, and the terms and nature of business relationships, plus other important areas of the law that affect the arts community.
CAM 9170 / noncredit option

Marketing the Arts (required course)
Provides an overview of fundamental marketing concepts and strategies as relevant to promoting artists, events, and creative products. Topics include market research and audience development; advertising and mailing campaigns; and public image enhancement through branding, community relations, strategic partnerships, grassroots initiatives, and press coverage. Course materials and assignments are designed to illuminate current field practice while building promotional skills and salesmanship.
CAM 9520 / noncredit option

Posted March 21, 2013