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Continuing Education - Professional Certificate Programs

Arts Management (Noncredit): Course Descriptions

collage of arts imagesAbout the Certificate Program (main)
Course Descriptions (all)
Academic-Year Courses (Fall, Spring)
Summer Courses
About the Instructors

Note: All courses are normally offered online; however, one or more may occasionally be offered on campus during summer session. Also note that the syllabi posted are not necessarily updated for the semester or the latest version. Students should verify the book requirements with the Purchase College Bookstore .

online courses iconIntroduction to Arts Management (required course)
This introductory survey provides an overview of arts management, preparing students for upper-level courses in the arts management program. Topics include arts leadership and management philosophy, organizational structure, financial practices, strategic planning and programming, marketing and public relations, fundraising and development, volunteerism, and arts and entertainment law. Attention is given to the application of management principles common to arts organizations in both the nonprofit and commercial sectors.
AMG1100 / noncredit option
Pre-summer 2014 course number:
CAM9105 / noncredit option

online courses iconFundraising and Development in the Arts (required course)
An exploration of fundraising and development for nonprofit arts organizations, including donor cultivation, prospect research, proposal development, annual fundraising campaigns, special events, corporate support and sponsorship, and Internet-based fundraising. Students also examine the history of U.S. arts and cultural philanthropy. Guest speakers and case studies give students an opportunity to apply concepts and techniques to real-world arts organizations.
Prerequisite: AMG 1100 or permission of instructor
AMG3100 / noncredit option
Pre-summer 2014 course number:
CAM9100 / noncredit option

online courses iconArts and Entertainment Law (required course)
An introduction to fundamental legal and business concepts that affect artists and arts managers, with emphasis on copyright protection and infringement. Students study and analyze artist agreements, amendment protections for symbolic and literal speech and the limits to those protections, the basics of contract law and statutory protection for artists, and the terms and nature of business relationships, plus other important areas of the law that affect the arts community.
AMG3170 / noncredit option
Pre-summer 2014 course number:
CAM9170 / noncredit option

Description revised Spring 2015 (5/20/14):
online courses iconMarketing the Arts (required course)
Provides an overview of fundamental marketing concepts and strategies relevant to promoting artists, events, and creative products. Topics include market research, audience development, traditional advertising, digital campaigns, public relations, branding, strategic partnerships, and grassroots initiatives. Using real-world examples and current trends, students develop foundational knowledge of the theory and practice of arts marketing.
AMG3520 / noncredit option
Pre-summer 2014 course number:
CAM9520 / noncredit option

Updated Sept. 17, 2014

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