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Continuing Education - Professional Certificate Programs

Arts Management (Credit): Course Descriptions

collage of arts imagesAbout the Certificate Program (main)
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Summer Courses
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Internship Sponsoring Organizations
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Please note that the syllabi posted are not necessarily updated for the semester or the latest version. Students should verify the book requirements with the Purchase College Bookstore.

online courses iconIntroduction to Arts Management
This introductory survey provides an overview of arts management, preparing students for upper-level courses in the arts management program. Topics include arts leadership and management philosophy, organizational structure, financial practices, strategic planning and programming, marketing and public relations, fundraising and development, volunteerism, and arts and entertainment law. Attention is given to the application of management principles common to arts organizations in both the nonprofit and commercial sectors.
AMG1100 / 4 credits and noncredit option
Pre-summer 2014 course numbers:
CAM1100 / 4 credits
CAM9105 / noncredit option

online courses iconFundraising and Development in the Arts
An exploration of fundraising and development for nonprofit arts organizations, including donor cultivation, prospect research, proposal development, annual fundraising campaigns, special events, corporate support and sponsorship, and Internet-based fundraising. Students also examine the history of U.S. arts and cultural philanthropy. Guest speakers and case studies give students an opportunity to apply concepts and techniques to real-world arts organizations.
Prerequisite: AMG 1100 or permission of instructor
AMG3100 / 4 credits and noncredit option
Pre-summer 2014 course numbers:
CAM3100 / 4 credits
CAM9100 / noncredit option

online courses iconArts and Entertainment Law
An introduction to fundamental legal and business concepts that affect artists and arts managers, with emphasis on copyright protection and infringement. Students study and analyze artist agreements, amendment protections for symbolic and literal speech and the limits to those protections, the basics of contract law and statutory protection for artists, and the terms and nature of business relationships, plus other important areas of the law that affect the arts community.
AMG3170 / 4 credits and noncredit option
Pre-summer 2014 course numbers:
CAM3170 / 4 credits
CAM9170 / noncredit option

Description revised Spring 2015 (5/20/14):
online courses iconMarketing the Arts
Provides an overview of fundamental marketing concepts and strategies relevant to promoting artists, events, and creative products. Topics include market research, audience development, traditional advertising, digital campaigns, public relations, branding, strategic partnerships, and grassroots initiatives. Using real-world examples and current trends, students develop foundational knowledge of the theory and practice of arts marketing.
AMG3520 / 4 credits and noncredit option
Pre-summer 2014 course numbers:
CAM3520 / 4 credits
CAM9520 / noncredit option

Internship in Arts Management
This internship provides students with practical experience in the field, a professional résumé credit, and the opportunity to assess their future career potential in visual, media, or performing arts management. A minimum of 112.5 on-site internship hours and an academic project (defined by the faculty sponsor) are required. Limited to nonmatriculated students enrolled in the arts management certificate program.
Note: Before registering, students must: (a) schedule an in- person or phone appointment with the certificate advisor in the School of Liberal Studies & Continuing Education—call (914) 251-6500 to schedule an appointment; (b) research and secure their sponsoring organization; and (c) complete a learning contract.
Prerequisite: AMG 1100 and 3520, and permission of instructor
AMG3995 / 3 credits
Pre-summer 2014 course number:
CAM3981 / 3 credits

Updated Sept.17, 2014

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