Arts Management (Credit): Course Descriptions

About the Certificate Program (main)
Course Descriptions (all)
Academic-Year Courses (Fall/Spring)
Summer Courses
About the Instructors
Internship Sponsoring Organizations
Frequently Asked Questions

For information on current (or upcoming) courses:

• search the schedule of classes at my.purchase.edu) or
• go to the Fall/Spring or Summer arts management courses on this site.

All courses except the 3-credit internship (CAM 3981) are also offered under the AMG prefix by the Arts Management BA Program in the School of the Arts at Purchase College.

Introduction to Arts Management
This introductory survey provides an overview of arts management, preparing students for upper-level courses in the arts management program. Topics include arts leadership and management philosophy, organizational structure, financial practices, strategic planning and programming, marketing and public relations, fundraising and development, volunteerism, and arts and entertainment law. Attention is given to the application of management principles common to arts organizations in both the nonprofit and commercial sectors.
CAM 1100 / 4 credits
CAM 9105 / noncredit option / $625

Fundraising and Development in the Arts
An exploration of fundraising and development for nonprofit arts organizations, including donor cultivation, prospect research, proposal development, annual fundraising campaigns, special events, corporate support and sponsorship, and Internet-based fundraising. Students also examine the history of U.S. arts and cultural philanthropy. Guest speakers and case studies give students an opportunity to apply concepts and techniques to real-world arts organizations.
Note: This course is not recommended for students who have taken CSS/AWR 3010, Understanding and Writing Grants.
Prerequisite: CAM/AMG 1100 or permission of instructor
CAM 3100 / 4 credits
CAM 9100 / noncredit option / $625

Arts and Entertainment Law
An introduction to fundamental legal and business concepts that affect artists and arts managers, with emphasis on copyright protection and infringement. Students study and analyze artist agreements, amendment protections for symbolic and literal speech and the limits to those protections, the basics of contract law and statutory protection for artists, and the terms and nature of business relationships, plus other important areas of the law that affect the arts community.
CAM 3170 / 4 credits
CAM 9170 / noncredit option / $625

Marketing the Arts
Provides an overview of fundamental marketing concepts and strategies as relevant to promoting artists, events, and creative products. Topics include market research and audience development; advertising and mailing campaigns; and public image enhancement through branding, community relations, strategic partnerships, grassroots initiatives, and press coverage. Course materials and assignments are designed to illuminate current field practice while building promotional skills and salesmanship.
CAM 3520 / 4 credits
CAM 9520 / noncredit option / $625

Internship in Arts Management
This internship provides students with practical experience in the field, a professional résumé credit, and the opportunity to assess their future career potential in visual, media, or performing arts management. A minimum of 112.5 on-site internship hours and an academic project (defined by the faculty sponsor) are required. Students must be enrolled in the arts management certificate program.
Note: Before registering, nonmatriculated Continuing Education students must: (a) schedule an in- person or phone appointment with the certificate advisor in the School of Liberal Studies & Continuing Education—call (914) 251-6500 to schedule an appointment; (b) research and secure their sponsoring organization; and (c) complete a learning contract.
Prerequisite: CAM/AMG 1100 or CSS 3510; CAM/AMG or CSS 3520; and permission of instructor
CAM 3981 / 3 credits / Fall, Spring, and Summer

Updated March 21, 2013