Working in the Digital World

Purchase College, in collaboration with Vision Project — an organization dedicated to the development of documentary photography, investigative journalism, multimedia, and education — brings you a series of workshops presenting renowned individuals from the fields of photography, journalism, design, film and new media. Learn the skills and discipline necessary to work within a digital environment. Create insights and make a difference and broaden your understanding of the world. Emphasis is placed on developing a vision and telling your story. Take courses individually or earn a certificate by completing all five workshops.

Required Courses for the Certificate
1   Images That Affect People
2   The Video Journalist
3   Introduction to Digital Imaging
4   Dreamweaver
5   Portfolio Development

All Five Workshops: Working in the Digital World

About the Instructors | How to Register for Courses

 Visit our blog for interesting articles about working in the
 digital world.

Costs
In addition to the tuition, there is a $25 nonrefundable registration fee paid once per semester.

SPRING 2010 Courses

Early Registration Discount
This discount applies to registrations received (paid in full) by Wed., Jan. 20.

*CANCELLED* Images That Affect People
How do we create photographs that affect others? As individuals, photography can give us a strong voice. It can serve as a means in which we generate awareness and chronicle our history. Develop the skills and insights necessary to document what is important to you. Focus is placed on making strong visual images, developing a photographic essay, and the art of the edit. Bring in a portfolio or photographs you have taken.
GVA9500.10 / $184
GVA9500.11 / $159 (Purchase College employees and alumni, and early registration discount)
Instructor: Richard Falco
Sat., 9:00 a.m.–5:30 p.m.
April 10
Natural Sciences Bldg., Room 1013

*CANCELLED* The Video Journalist
There is a revolution in the way news is covered today and will be covered in the future. It is driven by two factors: technology and economics. The traditional team of professionals that covers a story is gradually being replaced by a single individual—the digital journalist. Digital cameras and laptop editing are quickly making the former process of news coverage obsolete. The digital journalist is emerging as the model of the future. Become familiar with the tools and methods employed by the digital journalist as well as a video storyteller. Bring your own video camera for an exercise in the afternoon.
GVA9501.10 / $184
GVA9501.11 / $159 (Purchase College employees and alumni, and early registration discount)
Instructor: Joe Alicastro
Sat., 9:00 a.m.–5:30 p.m.
April 17
Natural Sciences Bldg., Room 1013

*CANCELLED* Introduction to Digital Imaging
Learn the basics of the Adobe Photoshop software program. Discover the concepts, language, and tools of Adobe Photoshop, the industry standard for editing images. Review the basics of digital imaging technologies and historical examples that provide background for understanding this evolving medium. Demonstrate your abilities in Photoshop by learning how to use some of the tools on a sample photograph. Understand how to incorporate those elements into creating your own visual ideas.
GVA9502.10 / $184
GVA9502.11 / $159 (Purchase College employees and alumni, and early registration discount)
Instructor: Scott Nobles
Sat., 9:00 a.m.–5:30 p.m.
April 24
Natural Sciences Bldg., Room 1013

*CANCELLED* Dreamweaver
Marketing yourself in a way that will sell you as uniquely qualified can make or break your getting the job. Using Adobe Dreamweaver, gain the basics needed to prepare a concise, organized presentation of your work for immediate viewing via e-mail by potential employers. You will learn how to prepare an HTML document, combining text and images in a simple, single-minded, compelling way; how to prepare images in a digital format in the proper size and quality level; and how to organize your work with copy that best explains your work.
GVA9503.10 / $184
GVA9503.11 / $159 (Purchase College employees and alumni, and early registration discount)
Instructor: Lisa Maxwell
Sat., 9:00 a.m.–5:30 p.m.
May 1
Natural Sciences Bldg., Room 1013

*CANCELLED* Portfolio Development
Presenting yourself and your work effectively is the most important step in preparation for the workplace. Compiling a portfolio that will sell you as uniquely qualified can make or break your getting the job. Develop basic skills in using Adobe InDesign to prepare a concise, organized presentation of your work. Learn how to organize your work with copy that best explains your work, how to assemble it into a document and export as PDF and HTML, as well as tips on how to market yourself.
GVA9504.10 / $184
GVA9504.11 / $159 (Purchase College employees and alumni, and early registration discount)
Instructor: Lisa Maxwell
Sat., 9:00 a.m.–5:30 p.m.
May 8
Natural Sciences Bldg., Room 1013

*CANCELLED* Working in the Digital World: Series of Five Workshops
GVA9505.10 / $875
GVA9505.11 / $795 (Purchase College employees and alumni, and early registration discount)

About the Instructors

Richard Falco is the president and creative director of Vision Project. A photographer for 25 years, he has had assignments on four continents in more than 35 countries and worked for such magazines as Life, Newsweek, Geo, Time, The New York Times Magazine, and U.S. News & World Report. There are two published books of Mr. Falco’s work: Medics: A Documentation of Paramedics in the Harlem Community and To Bear Witness/September 11. Mr. Falco has taught and lectured for 20 years at numerous universities, schools, and institutions. For more information: www.falcophotography.com

Scott Nobles, a graduate of the Rochester Institute of Technology, is a photographer, photo illustrator, and educator. He also works as a technology specialist and archivist for the New York City Department of Records, where he is responsible for the digital scanning, restoration, and archiving of historic images and specializes in high-end retouching and postproduction. His clients include General Electric, British Telecom, and Alcoa, among others. He is a winner of the PIX Digital Imaging Award (2006). For more information: www.scottnobles.com

Lisa Maxwell is an art director, creative director, and winner of three Effie Awards. Over the past 25 years, she has worked at many of New York’s premier advertising agencies, including Young & Rubicam and Backer & Spielvogel, with such clients as General Foods, Oil of Olay, and Coca Cola. She expanded her capabilities from conventional consumer print and television advertising to the Web. Well-versed in the use of QuarkXPress, Adobe Photoshop and InDesign, and other applications for Web design, she brings a wealth of perspective and experience to her teaching. For more information: www.lisamax.com

Joe Alicastro is a 30-year veteran producer of NBC News, where his assignments included all political coverage from 2000 through 2007. As NBC’s Rome bureau chief, Mr. Alicastro traveled extensively around the globe covering breaking news, including the fall of the Berlin Wall, the breakup of the Soviet Union, Afghanistan, the Gulf War, and the liberation of Kuwait. After teaching digital journalism at the New York Film Academy, he joined Vision Project as senior producer and associate director in the fall of 2008. He is the winner of three News & Documentary Emmy Awards.

Updated March 26, 2010