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Continuing Education - Professional Certificate Programs

Social Media Marketing

social media icons image About the Certificate Program (main)
Course Descriptions (all)
Academic-Year Courses (Fall, Spring)
About the Instructors
Scholarships for Adult Hispanic Students


About the Certificate Program

The immense popularity of interactive media and online communities is transforming how consumers and businesses view the world. Every organization must now interact with customers through digital channels to successfully compete in this constantly evolving marketplace. Experts in social media marketing are invaluable assets to any organization.

This program demystifies social media and enables you to develop the expertise necessary for creating and implementing effective social media marketing campaigns. Upon successful completion of this program, you will have mastered social media marketing principles, applied strategies and tactics to real projects, and developed a portfolio to showcase your achievements.

Earn your certificate in one semester! Students may take individual courses without commitment to the entire program. Students who successfully complete the required and elective courses are awarded a certificate from the School of Liberal Studies & Continuing Education, reflecting 8 continuing education units (CEUs).

online courses icon Most courses in this program are either 100 percent online or hybrid. Please refer to Hybrid and Online Courses for additional information.

Note: Certificate programs must be completed within three years unless approved by the director of continuing education.

To qualify for the certificate, students must:

  1. submit a Form of Intent
  2. achieve a “Pass” designation in coursework from the instructors
  3. submit a Certificate Request Form after all requirements have been met
  4. submit a Professional Certificate Program Survey

Required Courses

  1. Social Media Marketing: Strategies and Tactics
  2. Social Media Marketing: Using the Tools of the Trade

Elective Courses (choose three)

  1. Twitter
  2. Facebook and Google+ (formerly Facebook)
  3. Blogging
  4. Search Engine Marketing and Optimization (formerly Search Engine Marketing)

Costs
In addition to the tuition, there is a $25 nonrefundable registration fee paid once per semester.

Updated April 10, 2014

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