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Continuing Education - Professional Certificate Programs

Social Media Marketing: Academic-Year Courses

social media icons image About the Certificate Program (main)
Course Descriptions (all)
Academic-Year Courses (Fall, Spring)
About the Instructors
Scholarships for Adult Hispanic Students


Spring 2016 Certificate Courses

Costs / Early Registration Discount
In addition to the tuition, there is a $25 nonrefundable registration fee paid once per semester. The early registration discount applies to registrations received (paid in full) by January 8.

small star iconNEW! Social Media Bootcamp
Gain an overview of the current social media landscape and learn which tools or social platforms best fit your organization’s strategic goals. Explore the current social media landscape and learn how it can be used for maximum results. Review social media platforms and trends to understand how to tailor social media tools to existing business strategies for monitoring and return on investment (ROI) in this hands-on workshop.
SMM1060 / noncredit / $200
Discount: $175 (Purchase College matriculated students, employees, and alumni; and early registration discount)
Instructor: Annmarie Gatti
Sat., 9 a.m.–5 p.m.
Feb. 6 (1 session)
Room (a.m.): Fort Awesome, rm. 0126 
Room (p.m.): Library, rm. 1004D (computer lab) 

hybrid courses iconSocial Media Marketing: Strategies and Tactics
Explore the realm of social media marketing and how it is revolutionizing the marketing landscape. Through case studies, discussions, and interactive exercises, learn about the history of communities and how to define and evaluate social media. Examine and assess the roles of the consumer, online communities, crowd sourcing, and the impact of new technologies and changing lifestyles. Identify market leaders and key tools, and learn how to effectively integrate them into your marketing mix.
Note: This course is hybrid (four additional class hours online). Please refer to www.purchase.edu/online for details.
SMM1000 / noncredit / $400
Discount: $375 (Purchase College matriculated students, employees, and alumni; and early registration discount)
Instructor: Bridget Gibbons
Tues., 6:30–9:30 p.m.
Feb. 23–Mar. 15 (4 sessions)
Room: Library, Room 1004C

hybrid courses iconSocial Media Marketing: Using the Tools of the Trade
How does one create a viral marketing campaign in the digital world? Develop expertise in social media marketing by immersing yourself in practical online applications. Master real-world tools and best practices for effective communications via user-generated platforms and integrate them into your marketing strategies.
Note: This course is hybrid (four additional class hours online). Please refer to www.purchase.edu/online for details.
SMM1010 / noncredit / $400
Discount: $375 (Purchase College matriculated students, employees, and alumni; and early registration discount)
Instructor: Annmarie Gatti
Thurs., 6:30–9:30 p.m.
Mar. 31–April 21 (4 sessions)
Room: Library, Room 1004C

Updated Jan. 19, 2015

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Noncredit
Enrollment & Registration Guide

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